docs(leader): full Cultural DNA revision for target audience alignment
**Major Changes:**
1. **Header Subtitle Revised** (inst_088 awakening)
- Before: "Designed for organisations deploying large language models at scale"
- After: "If your deployment is low-risk, architectural enforcement is likely unnecessary"
- Self-selection mechanism: tire-kickers recognize non-relevance
2. **Added Target Audience Disclaimer Section**
- Blue box after header warning: high-consequence deployments only
- Lists specific regulations: EU AI Act Article 14, GDPR Article 22, SOC 2 CC6.1
- Explicit: "If AI governance failure is low-consequence...policy-based may be more appropriate"
3. **Added Governance Assessment Framework Section** (inst_088 awakening)
- Theatre vs Enforcement diagnostic
- Core question: "What structurally prevents your AI from executing values decisions?"
- Answer guide: "policies/training" = theatre, "architectural blocking" = enforcement
- Links to business case template (assessment, not sales)
4. **Fixed inst_017 Violation**
- Line 409: "Tractatus ensures decisions..." → "Tractatus provides architecture for decisions..."
- Removed absolute assurance language
5. **Fixed inst_085 Violation**
- "A comprehensive AI safety solution" → "An AI safety solution for all contexts"
- "Proven effective" → "Validated across"
- Removed abstract governance language
6. **Replaced Footer: "Further Information" → "Assessment Resources"**
- Removed recruitment language: "pilot partnerships, validation studies, technical consultation"
- Added assessment focus: Business Case Template, Leadership Questions (FAQ), Research Foundations
- New framing: "If your regulatory context...these resources support self-evaluation"
- Evaluation process description (not sales pitch)
- Contact note: neutral project information link
**Cultural DNA Compliance:**
- ✅ inst_085: Grounded operational language
- ✅ inst_086: Honest uncertainty disclosure (already present)
- ✅ inst_087: One approach framing (already present)
- ✅ inst_088: Awakening over recruiting (major focus of revision)
- ✅ inst_089: Architectural emphasis (already present)
**Translations:**
- All new content translated to German and French via DeepL
- Updated en/leader.json, de/leader.json, fr/leader.json
- 24 new i18n keys added/revised
**Target Audience Outcome:**
Sophisticated leaders with genuine regulatory obligations recognize relevance through assessment frameworks. Leaders with low-risk deployments recognize non-relevance upfront. No recruitment tactics—pure self-selection.
🤖 Generated with [Claude Code](https://claude.com/claude-code)
Co-Authored-By: Claude <noreply@anthropic.com>
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