PROBLEM: Final CTA section offered 'View Implementation Guide' button
that would take executives to technical documentation - complete UX failure
and waste of their time.
SOLUTION: Replaced with audience-appropriate CTAs:
OLD:
- Heading: 'Interested in AI Governance Research?'
- Button 1: 'Read Documentation'
- Button 2: 'View Implementation Guide' → /implementer.html (TECHNICAL)
NEW:
- Heading: 'Questions About Your Organization?'
- Subtext: 'Start with honest assessment of where you are, not aspirational visions'
- Button 1: 'Review Assessment Questions' → #readiness-assessment
- Button 2: 'Our Approach & Values' → /about.html (STRATEGIC)
Executives now stay in strategic/business context, not dumped into
technical architecture documentation. Reinforces assessment-first approach.
6f56978602