Updated media rollout strategy for BI tools launch:
Option C Selected - Phased Approach:
- Week 1-2: LOW-RISK SOCIAL MEDIA EXPOSURE
* Platforms: Reddit, X/Twitter, Hacker News
* Goal: Test messaging resonance before formal submissions
* Learn what value propositions stick with technical audiences
* Build organic community interest
- Week 3-4: VALIDATE BI tools + Refine Messaging
* Internal pilot with volunteer organization
* Adjust narrative based on social feedback
* Submit to technical outlets if validated (MIT Tech, Wired, IEEE)
- Week 5-6: BUSINESS outlets with full ROI story
* Submit: Economist, FT, WSJ, NYT
* Lead with validated "Governance ROI can now be quantified"
* Evidence: Social validation + pilot data + dashboard demo
Rationale:
- Avoid premature formal submissions with unvalidated messaging
- Gather real-world feedback to refine value propositions
- Build proof of concept before major media push
- Strategic positioning: lead with strongest differentiator
Supporting Scripts:
- add-bi-blog-post.js: Creates blog post draft and calendar task
- test-bi-api.js: Verifies BI API endpoints and database connections
Strategic Insight: User feedback emphasized social media testing
to "see if anything sticks and why" before committing to formal
publication strategy.
🤖 Generated with [Claude Code](https://claude.com/claude-code)
Co-Authored-By: Claude <noreply@anthropic.com>
